Undercoverwork is a family operated home-based business out of Edmonton, Alberta.
Truthfully, after 25 years of marriage my sewing skills were limited to sewing on the odd button now and again, and that was under protest.
The birth of our beautiful grandson, Niklas, New Year’s Eve 2003, was the inspiration behind the creation of Undercoverwork, Unique Blankets and Quilts.
Being a grandma was motivating as well as inspiring, and on my first visit to the fabric store I was introduced to Polar Fleece and the wonderful world of tie blankets. Being a little (okay a lot) obsessive compulsive I ended up making tie blankets for everyone in sight. I gave away dozens, but frankly they were still piling up at an alarming rate. Being a teacher I had the summers free so my husband suggested that rather than moving to a bigger house we could try taking the blankets to local Farmer’s Markets to see if I could perhaps sell a few to make some money to support my ever increasing fabric habit.
To my surprise, (and his relief) they were a hit, and soon we had requests for different styles and products. Through trial and error I experimented with fabric and design to expand our product line. Currently, I do all of my own sewing, and every product I make is individually handcrafted with every attempt made to create an heirloom quality piece. I use only fine fabrics, materials and notions, and all of my patterns are original designs.
Each item is intended to be hardwearing, fun, and easy-care, as well as beautiful and rich in texture. My experiences as a mom and teacher ingrained the necessity for practical products that blend function and durability with comfort, sensory interest and play value. After a lifetime of working with children I know that they like things to be interesting, and I try to incorporate colours and textures that are both comforting and pleasing to little ones. Our three newest grandchildren, Dresden, Madyson and Sebastian, have been cooperative and willing product testers!
My husband, Murray, is an enormous factor in our success. He does all of the marketing and was instrumental in getting our products known worldwide. He also takes care of the business end of things, sources out fabrics and does purchasing (He has even been known to solve tricky pattern problems). Our children also help wherever and whenever they can.
We are so grateful for customer response and the opportunity we have been given to provide products for people all over the world.
A lot of our business comes from repeat customers and it is a pleasure to watch little families grow and to be able to supply what we hope will become treasured keepsakes for the adults as well as the newest members.
There probably aren't two more unlikely people to be operating this kind of a business, but we're having a blast. I can finally indulge my lifelong love of babies and ribbons, and work with my husband to build a business that allows both of us to use strengths and skills we never knew we had.